Effective Business communication

Heading towards the fourth C's which makes our communication level more effective in the business
field is concreteness which is important as like that of all other C's.It plays a pivotal role in this growing industry.

This means that the information we give to our customers and other people through written or oral way is being to very clear and straightforward based on the factual material like figures and data. The information expressed in words and sentence structure interpreted indisputable and nothing is left to the imagination.The communication must be particular and plain. It also strengthens the confidence level.It is important in both personal and professional life.For instance the concrete message from employees to the boss regarding performance improve the oversee of ongoing  progress.

There are some features of concrete communication :

• It is supported with the specific facts and figures 
• The use of that kind of usual words which are understandable and bring a reputation
• Always the straightforward and clear-cut communication to save the time.
• concrete messages are not misinterpreted.

The concrete must have the clear information including benefits which makes audience informative regarding the  matter.

Reference:

https://www.mind tools.com/pages/article/newCS_85.htm

Some facts before apply concreteness:

• Imagine the situation and then explain the thing or matter

• The communication should include actions instead of general words which are not enough

• It also include the details,emotions and judgements